Lucinda Edwards

Lucinda, born in Ireland, moved to Cape Town and completed her schooling at Herschel Girls High school then went on to complete a B.Comm at UCT.

In 1989, she moved to Plett and married her husband William, who has been farming successfully on his own farm in the Crags since 1986. They are thus well-entrenched and invested in the local farming community in the greater Plettenberg Bay area. This knowledge and network that she has established over the years, combined with her role and experience as Principal for the Choice Agency, underpins her ability to be an extremely effective sales agent in the area.

Lucinda’s passion outside of racing Hobie Cats, cruising the oceans and farming, is bringing together her vast network of buyers and sellers towards the successful conclusion of finding the right buyer for the right property. This is evidenced by a large number of sales concluded to date in both volume and price.

Having Co -founded Choice properties in 1989, during which time she has built up an incredibly strong and trusted local brand in Choice, Lucinda is excited about the next chapter in the Choice history. The ability to utilize more effective technology platforms and tools whilst expanding the Choice coverage should result in ensuring that the overall experience in dealing with a well-reputed local brand is not lost on the clients and the industry as a whole.

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• choicenet.co.za